• UV protective and breathable

    Merino is summer's best friend.

    Naturally UV protective, odour resistant and with breathability like none other, merino is not just a winter fibre.

  • High quality, long lasting

    Our products are designed to last.

    Our premium merino stays soft wash after wash after wash.

    The envelope neck makes it easier to take on and off resulting in less pulling on the neckline.

  • Hypoallergenic with great stretch

    Merino is naturally hypoallergenic and kind on sensitive skin.

    Our baby wraps are not only unbelievably soft but possess the right amount of stretch, keeping your little one snug as a bug in a rug.

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  • Discover the magic of merino

    Read all about the amazing quality of merino wool. You'll be amazed at the quality and softness of all our products.

    Read all about the merino fabric we use here.

  • No baby should have cold hands

    So, to help achieve this, all fabric offcuts are turned into baby mittens which we donated to one of our Charity partners. These mittens are sent to families in need to help keep their littles ones warm during the winter.

  • Packaging that's kinder on the planet

    All our packaging used is either 100% compostable or 100% recycable. Oh, and its entirely sourced from New Zealand too!

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