Made with love in New Zealand

Sweet Cheeks Merino

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700+ 5 Star Reviews ⭐️

Natures softest fibre

100% Merino Wool Clothing for Babies & Children

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100% MADE IN NZ

Made with extra love and care

100% merino for babies

soft on sensitive skin

Merino Wool is nature's wonder fibre - luxuriously soft, breathable, and gentle on sensitive skin. Unlike traditional wool, it's ultra-fine and non-itchy, making it ideal for babies and young children.

Merino wool naturally regulates body temperature, keeping little ones warm in winter, and cool in summer. It's also moisture-wicking, hypoallergenic, odour resistant, and uv resistant - all while being 100% renewable and biodegradable.

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Your questions answered!

Why you should dress your little one in merino all year round!

 
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new in

100% organic merino pyjamas

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What makes us unique

Discover the magic of merino

Merino wool is natures super fibre. Discover all about the amazing quality of merino wool. You'll be amazed at the quality and softness of all our products.

Read about our merino fabric

No baby should grow up cold

All fabric offcuts are turned into mittens and beanies which we then donate to a charity partner. These items are sent to families in need to help keep their littles ones warm.

Read about our charity partners

Packaging that's kinder on the planet

All our packaging used is either 100% compostable or 100% recyclable. Oh, and its entirely sourced from small New Zealand businesses too!

How we minimise our environmental impact