It's time to get snuggly

...with 100% natural, Merino wool.

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Made with extra love and care

100% merino for kids

Explore the outdoors in Merino

☀ Lightweight - perfect for those warm, sunny days.

☀ Naturally UV resistant - adds an extra layer of protection outdoor play.

☀ Odour resistant - even on those hot sticky days, Merino won't smell.

☀ Breathable - Merino will let your adventurer breathe!

☀ Natural fibre - made of 100% natural, renewable fibres.

☀ Machine washable & quick drying - Merino will dry faster than any other fabric on the line.

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Your questions answered!

Why you should dress your little one in merino all year round!

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the perfect gift

shop baby merino gift packs

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What makes us unique

Discover the magic of merino

Merino wool is natures super fibre. Discover all about the amazing quality of merino wool. You'll be amazed at the quality and softness of all our products.

Read about our merino fabric

No baby should grow up cold

All fabric offcuts are turned into mittens and beanies which we then donate to a charity partner. These items are sent to families in need to help keep their littles ones warm.

Read about our charity partners

Packaging that's kinder on the planet

All our packaging used is either 100% compostable or 100% recyclable. Oh, and its entirely sourced from small New Zealand businesses too!

How we minimise our environmental impact